

Why your company needs a new logo
My girlfriend and I have been watching marathon blocks of Bar Rescue recently, and every episode includes a visual alteration for the business. Granted they’re doing a full rebranding, but it holds the same basic concept. Those bars are suffering, in part, because of their visual presence. The updated visual presence brings in new clientele; arguably clientele that were already living by the bar, but had dismissed it with no intent of revisiting. 1. You’ve already captured th